Consumer behaviour in green marketing: 4ocean’s business model

Autores

  • José Luis Vázquez Burguete
  • Ana Lanero Carrizo
  • Marina Simoncelli
  • Giorgio Tammetta
  • Daniel Láiz Suarez

Resumo

4Ocean is a company that makes its products with recycled plastic. They are engaged in cleaning oceans and coastlines; they produce bracelets and other products with recycled garbage they collect. In this document it’s analyzed 4Ocean and its green marketing; then there is a clear discussion about the actions of 4Ocean. In the conclusion there are mentioned also other similar businesses which started to use green marketing and the trends related.

Downloads

Não há dados estatísticos.

Downloads

Publicado

2020-07-25

Como Citar

Vázquez Burguete, J. L., Lanero Carrizo, A., Simoncelli, M. ., Tammetta, G., & Láiz Suarez, D. (2020). Consumer behaviour in green marketing: 4ocean’s business model. Casos De Marketing Público E Não Lucrativo, 7, 279–286. Obtido de https://casos-aimpn.org/index.php/casos/article/view/90

Edição

Vol. 7 (2020): MARKETING IN THE ERA OF THE COLLABORATIVE ECONOMY

Secção

Green Marketing

Licença

Direitos de Autor (c) 2020 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

Artigos mais lidos do(s) mesmo(s) autor(es)

1 2 3 4 5 > >>