ASPCA: a importância do digital e da accountability

Authors

  • Amélia Carvalho Escola Superior de Tecnologia e Gestão de Felgueiras – CIICESI – IPP
  • Marisa R. Ferreira Escola Superior de Tecnologia e Gestão de Felgueiras – CIICESI – IPP

Abstract

This study aims to analyze the American Society for the Prevention of Cruelty to Animals (ASPCA), a non-profit organization and the first humane society to be established in United States dedicated to preventing cruelty towards animals. The policy and position statements of ASPCA are related with questions of cruelty and animal welfare. It is our goal to analyze the accountability of ASPCA and in what way the use of digital and new technologies are one of the most important tools to the accomplishment of is mission, vision and main purposes.

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Published

2015-03-26

How to Cite

Carvalho, A., & Ferreira, M. R. (2015). ASPCA: a importância do digital e da accountability. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 2, 175–185. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/166

Issue

Vol. 2 (2015): MARKETING PARA PERSSOAS: VAMOS MUDAR PARA DIGITAL

Section

Artículos

License

Copyright (c) 2015 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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