O Marketing social e a responsabilidade social: o caso da Associação Salvador

Abstract

Social marketing is something that is or should be present in every organization. It has been studied for some years and has been implemented with increasing frequency. Organizations (profit or non profit) realize that it is important to have a greater presence in society, making people feel more integrated, prominent and relevant. The present case study of Associação Salvador, focusing on the analysis of its social marketing and social responsibility. This case allows us to better understand the strategies of action to raise awareness of society and behavior change.