STOP BULLYING, LA INICIATIVA DE P&G SOBRE LA CONCIENCIACIÓN A PADRES, PROFESORES Y ALUMNOS CONTRA EL ACOSO ESCOLAR #ACTÚACONCABEZA

Abstract

The "Stop bullying" campaign is an example of how The Procter & Gamble company and its brands, in the case of the campaign to be analysed, H&S, are concerned about and contribute to the prevention, fight and elimination of bullying in schools, focusing on the figure of the observer.

The main objective of the campaign is to raise awareness among students, parents and teachers of the problem suffered by young people between 11 and 16 years of age. Through different initiatives, they have an impact on society using different communication media, both traditional and digital, with which they manage to successfully convey their message in a way that is close to home. It is essential to have an active attitude in order to put an end to bullying. Every year, cases of bullying increase in schools, so, as we will see, the campaign carried out by H&S against bullying in schools is really necessary.