De siempre, como nunca

Abstract

New times demand changes and one of the most important changes these days has been the commitment to environmentalism. MásQueBio is a hundred-year-old company from the city of León that represents to the maximum this change of thought and the return to the origins. The company, whose origin dates back to the 1970s and which today already has several establishments in the city of León, it presents us with his way of understanding the business and its very particular line of products worthy of study. What one day began as an idea to once again offer healthy products, away from those "industrialized" ones in large stores, today allows us to analyze a very own business strategy and increasingly diverse products (dyes, perfumes, creams) certainly far from what you might think at first when they talk about organic products.