Marketing Verde e Sustentabilidade: o caso da empresa Mossy Earth

Abstract

The companies’ concern with the environment and all the social issues involved in their process has become a constant in recent times, as well as (new) ways of managing the available resources. In this context, green marketing’s role is relevant as it translates into the implementation of environmentally correct practices, aiming to produce more sustainable products and services, strengthening the companies' perceived image, and differentiating the brands in the market. This article has the purpose of demonstrate how the company Mossy Earth applies the practice of Green Marketing and how they contribute to socio-environmental management projects’ success. The analysis of the case

allows to conclude about the strategic value of “green” and how individuals and corporations get closer in search of sustainable solutions.