Ahora + que nunca

Authors

  • María Purificación García Miguélez Universidad de León
  • Ana Lanero Carrizo Universidad de León

Abstract

In the following pages, we are going to explain the non-profitable institution Cruz Roja and its campaign “Ahora + que nunca”. Cruz Roja is an Italian organization and it is more than 150 years. Its main aim is to assist most damaged families.

Cruz Roja’s activities are known by many people around the world, but in this essay we focus on one of the most recent campaign which its purpose is to help national inhabitants. We are going to analyse the activities composing this campaign as well as the different options of colaboration.

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Published

2014-03-26

How to Cite

García Miguélez, M. P., & Lanero Carrizo, A. (2014). Ahora + que nunca. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 1, 49–55. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/136

Issue

Vol. 1 (2014): ¿PODEMOS CONSTRUIR UN MUNDO MÁS RESPONSIBLE?

Section

Artículos

License

Copyright (c) 2014 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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