Guía para la instalación de un software de RSC

Authors

  • Ana Lanero Carrizo Universidad de León
  • María Purificación García Miguélez Universidad de León

Abstract

One of Volkswagen´s main objectives, for a company that designs and makes cars, is to grow, preserving and taking care of the stakeholders, designing the largest possible number of electric and hybrid cars unlike some conventional cars (combustion engine); Nevertheless, this organization belongs to one of the most polluting sectors because cars affect health of the person in a detrimental manner and not less importantly the environment.

The Volkswagen scandal makes us think about their "ethics in business is ¿Reality or Oxymoron?". This organization is self-contradictory because over the last years it has given a sustainable brand image with the objective to be a respectable brand with the environment doing sustainable projects and cars at the forefront of ecological sustainability but on the other hand they manufactured car to abscond the negative impact of what cars are doing to the environment, because their products produce 40 times more than the allowed levels.

Downloads

Download data is not yet available.

Published

2016-04-12

How to Cite

Lanero Carrizo, A., & García Miguélez, M. P. (2016). Guía para la instalación de un software de RSC. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 3(1), 121–134. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/181

Most read articles by the same author(s)

1 2 3 4 > >>