¿Quieres un arma? Compra un jabón

Abstract

The advertising agency “Alma BBD” and the foundation created after the Florida shooting in 2018, “Change The Ref”, tries to make a double awareness through a simple but effective product: “Antiviral Weapon”, a gun shaped soap. Through the use of the product itself, it tries to be positioned on two current issues: covid-19 (due to the essential characteristic of the product: soap) and the need of control in the sale and possession of weapons in the United States (due to the form it has).

The main objectives of the project are to raise awareness about the control and sale of arms in the United States and to fight against Covid-19. The target audience is defined by the population of the United States and specifically those who own or are interested in guns.