Becomely

Abstract

In the race for sustainability, many sectors have begun to contribute to this cause. The fashion sector was not going to be left behind, being one of the sectors most crushed by the already known "fast fashion" and mass and surplus production. Becomely was born with the values of sustainability and responsibility, with a vision of respect for the planet in which the choice of materials becomes as important as technology, innovation and social work.

In the development of this case, we will explain how Becomely works, from its origins to the products currently marketed on its website, prices, distribution system and promotional strategies used to date to make itself known. Finally, we will present a series of improvements or 'criticisms' that we consider important for the of the company in the years to come, marked by uncertainty and constant innovation. competitiveness.