Vol. 13 No. 1 (2026)

Published: 2026-06-02

Artículos

Transfer of Digital Skills as a Strategy for Inclusion and Local Development: A Teaching Case Study of Validation of Marketing Plans for SMEs in Guanacaste, Costa Rica

Cristian Chaves Jaén, Elena Dorado Mayorga

14-24
- PDF (Español (España))
Corporate Social Responsibility and Equal Opportunities: The Impact of the Calouste Gulbenkian Foundation Scholarships

Gabriela Félix, Joana Almeida, Joana Oliveira, Maria Costa, Mariana Reis, Paulo Gonçalves

57-74
- PDF (Português (Portugal))
SOCIAL MARKETING AND ENTREPRENEURIAL EDUCATION: THE CASE OF JUNIOR ACHIEVEMENT

Arminda Paço, Silvana Marucci , Aimara Wilson Mendes , Lilian Martins , Silvana Marucci , Rafaela Barbosa

25-35
- PDF (Português (Portugal))

Nonprofit Marketing

Accounting for Social Impact. The case of Spain’s Third Sector of Social Action

Marta Rey-García, Ana Baneira Suárez

75-87
- PDF (Español (España))

Social Marketing

LOVE FOR SCIENCE: SOCIAL NETWORKS AND SOCIAL MARKETING EMPOWERING EARLY VOCATIONS AND CLOSING STEAM GAPS IN MEXICO

LUCIRENE Rangel Lyne, Meredith Getsemaní López Lugo, Erika Guillermina Casanova Villarreal, Carmen Idalia Muñiz Villanueva
- PDF (Español (España))
Social Marketing and the Music Industry: The SONIEM–CIMP Case

Luis Camilo Ortigueira-Sánchez

48-56
- PDF (Español (España))

Socially Responsible Consumption and Food Governance

EKONOKE: LA SEMILLA DE UN FUTURO CON RAÍCES MILENARIAS

José Luis Vázquez Burguete, María Purificación García Miguélez, Raúl Llera, José María Vázquez García

36-47
- PDF (Español (España))